Jackson Surf Co. is built on love, loss, and the deep belief that the ocean connects us all.
🌻 A little about us:
Jackson Surf Co. is more than a surf wear brand. It’s a legacy. A tribute and love letter to the most beautiful soul we lost too soon. It’s a commitment to our community and the ocean he loved so much.
Jackson was the kind of soul you never forget. He had a magnetic kindness, the sort of energy that made strangers stop for a chat and friends feel like family.
He gave freely, laughed like a big kid, and lived with an open heart.
Whether he was catching waves or picking up rubbish on a beach walk, he felt a deep responsibility to protect the ocean and the people who share its magic.
Surfing wasn’t just his passion, it was his peace and his purpose. It grounded him, healed him, and connected him to the world. He dreamed of sharing that feeling with those who needed it most, he wanted to help kids with disabilities or anyone going through a tough time. He knew the ocean had a way of holding you when nothing else could.
Jackson Surf Co is our way of keeping his dream alive and making him proud.
Every piece we create is made with sustainability and heart. We use as many natural and recyclable materials as possible, and every product is ethically made with care for people and our planet.
Hidden within each design is a little piece of Jackson, a sketch he once drew, a color he loved, a tiny thoughtful detail that only those who knew him might spot. We call them our Easter eggs, subtle reminders of the soul behind the brand, sewn into every collection.
Each year, we support causes close to Jackson’s heart: the environment, mental health, and inclusive surf programs. With every purchase, you’ll be making a difference. This isn’t just about surf wear, it’s about continuing the good Jackson would have done in the world.
We miss him every day. But through this brand, we get to keep his wave going and we invite you to ride it with us.
Jackson surf co is built on love, loss, and the deep belief that the ocean connects us all.
We’re honored to share Jackson’s dream with you and we’re so grateful you’re here.
With love, the Jackson Surf Co, family xx
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Purpose-Driven for a Better Planet
Our business was built on more than just great products — it’s rooted in purpose. From day one, we’ve been committed to giving back to the community, cleaning up our oceans, and making a real difference for future generations. We actively seek out and partner with like-minded organizations that share our mission, because we believe that change is stronger when we work together. Every purchase supports initiatives that restore ecosystems, uplift local communities, and drive sustainable impact.